There are no two exact same humans, neither identical companies. Understand that no one can be better at being YOU than you. Your task is to find what that is and commit to it. (and get away with it :)
1) It starts with the LOOKS.
You want to be visually authentic and recognizable.
If your competitors are all black, go white.
Research.
Find other elements that expresses your unique personality and weave them in your language / style / graphics. You don’t need to reinvent the wheel, but don’t end up in “sameness.”
2) IMPACT. What is important to you?
Is it charity?
Can you donate a part of your profits for a good cause?
Is it sustainability?
H&M accepts all textiles and garments for recycling and gives you a thank you voucher to use towards your next purchase.
3) What are your STRENGTHS?
What are you good at? Select the best and focus on it.
Amazon e-commerce giant stands out with customer centric approach.
Have you noticed how easy it is to buy from them? It takes just a few clicks and the package arrives to you in a fast, worriless manner. And with a smile!
4) How about literally GIVING BACK to your client?
Several digital banks (for ex. wise, revolut) have started to give passive profit % back to its clients for trusting them with their money. There are also cards that give you cashback from your purchases.
Banks that pay you. Finally.
5) What are your company VALUES? Can you exercise them?
A client Muscope cybersecurity shares values of connecting skill in industry and keeping it fun for their team. They weaved these values within their messaging and decided to introduce an online column sharing fun memes of cybersecurity generated by their developers with AI. #muscopememe
6) How about a hidden MESSAGE within your product?
BACI perugina (“Baci” means kisses) Italian chocolate company adds a“love note” wrapped with every chocolate “kiss” they sell. It has become a gift symbolizing love and appreciation, evoking an emotion within the customer.
