Research
Discovery sessions
Learning about client & their business. 1 on 1 direct calls where I guide you trough your story, values, goals, target customer and more.Market research
”See what everybody else has seen, think what no one has thought." - A.Szent-Gyorgyi
Before we develop any strategy, we conduct an internal research about your business segment and existing players.
2. Strategy
Understanding your business, vision, values, mission, culture, target, market, services, pricing, competition, strengths, weaknesses, value proposition.
Clarifying core values, brand attributes, strategy and competitive advantage.
Positioning - Determining business category, unique value proposition and what makes you stand out.
Arriving at “The Big Idea“ - Unifying concept, key messages, tone and voice.
We want to make sure that the branding solutions are linked to your business goals.
3. Designing Identity
Begin the creative process. Develop logotype, brandmark, determine color palette, choose effective typography, select imagery that reflects your business and style. Design icons.
Each look & feel communicates. We will make sure it talks YOU.
4. Creating Touchpoints
Design the Brand Identity in alignment with strategy. Develop Website, Collaterals, Stationery, (Business cards, letterheads, Invoices, Forms, Labels, Envelopes), determine print +/or digital, choose paper and printing style, advertising, packaging, branded products (Clothing, cups, envelopes, matches, pillows, business cards, stamps, stickers, menus, planners) etc.
5. Launching
Brand books & guidelines - clear and easy guides to unify brand development with marketing team, management, legal & sales teams, PR, human recourses, IT, web guys, advertising firms, SEO-firms, writers, product designers and more. Smart companies make sure that everyone is on the same page!
Launch! A great launch represents big market opportunity.
