Brand strategy & Identity for Italian cybersecurity startup.
BRAND STRATEGY, IDENTITY design, Product naming, Slogan, Brand architecture (extended logo), Collaterals & Touchpoints, Industry reports, Brand guide, Web consulting, Platform (product) consulting.
“Muscope” name derives from Microscope. Looking deeper, with a focused vision, seeing the invisible.
The company launched their debut product that puts on imaginary glasses of a criminal hacker and scans for loopholes in company security.
Uniting the essence of product and simplifying it, the slogan was born: Your Cyber Risk under the microscope.
We decided to connect identity with circular shapes (from microscope lens) and create forever evolving tech identity that plays well both in corporate and social media. Serious, but with a touch of fun, as the founders said. They had already done a great job with their logo, so we opted for keeping it :)
Based in Milan, Italy.